Your readers are not happy. At least, not completely happy. There’s some area in their life that they wish they could be better at, and it’s making them feel…
- Discouraged. Like the struggle that they’re having is pointless and they should just give up.
- Insecure. Like they are so much worse than everybody else.
- Weak. Like they’re overall a terrible person for not being able to do this one thing.
- Alone. Like they’re the only one who has the problem and everyone else is fine.
They feel all of the above and more.
BUT, what if your blog could be that positive voice inside their head? What if you could create a space where they could feel heard and understood?
It’s good to have a blog that provides solutions to other people’s problems. It’s BEST to have a blog that provides solutions with empathy.
Your readers and potential customers deserve your empathy and sympathy. They don’t just have a problem, they FEEL that problem. Their feelings are affected even if they can’t find the words to express it.
If you created your product/service to solve a problem -- which I think you did -- you KNOW how your readers feel.
You can put yourself in your readers' shoes and answer this question: How would I feel if I had the same problem?
Let me give you an example.
Your brand provides cleaning services.
Your readers may be this person: A lady who feels like a horrible mother because her house isn’t 100% clean 100% of the time.
What could she be feeling?
- Discouraged. Why bother cleaning anything at all when her house is going to get messy and dirty endlessly?
- Insecure. Other people’s homes are clean and tidy, like in the magazines.
- Weak. She’s a bad mother because she lets her children grow up in a messy home.
- Alone. She can’t admit the fact that she’s struggling to anyone because she feels like she'd be judged. Other people can't relate because they have nice clean homes.
How will writing a motivational blog post benefit ME?
You don't write motivational blog posts because you want to manipulate readers' feelings into buying your product/service. You don't write motivational blog posts because you want to mention at the end, "Buy my product/service!".
That's COMPLETELY not the point.
The point of writing motivational posts is to create a safe space for your readers. A place where they KNOW they can come for solutions without feeling totally inadequate.
It's like if you had to choose between asking about a problem from...
- Someone who's nice and understanding and makes you smile, OR...
- Someone who bites your head off for asking in the first place...
Which person would you choose? Everything boils down to the easy answer.
When you create this nice and safe space for your readers, they'll remember your brand as a GOOD brand. A brand that totally understands and cares about their customers.
So eventhough you won't mention your product/service at the end of the blog post, the effect is the same -- Your readers will trust you. And you'll feel good about helping them too.
What you just read above is an excerpt from my latest e-guide to blogging titled Blog for Profit. It's designed to help you write SEVEN different types of blog post that will convince potential customers to buy from you. I'm so excited to be working on it and can't wait to share it with you.
If you'd like to get a notification when it's ready, sign up below with your email! I'll give you a heads up. :)