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4 Ways to Turn 'Draft' Into 'Published'

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The ‘Draft’ folder.

The folder of unmet expectations, failed dreams and crippling self-doubt. Just kidding. (But it’s true)

I have years and years of drafts of my writings, unpublished, all lined up like tortured prisoners waiting to see the sun. (These are just a few snapshots — not including the ones I have in my physical notebooks)

It hurts to think of the drafts. They’re evidence of my failure to finish things and my inability to overcome self-doubt.

But on the other hand — they’re also evidence of my many ideas. Evidence that I’m trying my best to write good things and share them with people. Evidence that I’ve already done most of the work — now they just need a little bit of polish before they see the sun.

So I choose to be kind to myself and choose to patiently polish some of these posts so that I can finally turn them from ‘Draft’ to ‘Published’. Here’s how I plan to do it:

 

1) Give yourself permission to move a draft to the ‘Trash’.

Sometimes an idea comes knocking and it seemed so good in your head. But when you actually explore the idea and start writing about it, you find that it bores you. Writing it suddenly becomes a huge chore and you’d rather mop your kitchen floor than finish writing it.

In that case, give yourself permission to quit. Stop writing and pick another topic. What you’ve writing won’t go to waste because now you’ve solidified your thoughts and those solid thoughts will stay with you (even if you delete the draft). Or if it feels to drastic to delete, archive the post and stop feeling bad about it.

I’ve given myself permission to only finish writing on topics that I’m actually excited about. This is my blog, why the heck should I bore myself?!

In the words of cute petite tidy Japanese lady, Marie Kondo, “does this spark joy?” If the answer is no, say thank you and move on so that you can finish a draft that you actually like.

 

2) Narrow the scope of your writing to one person only.

I have a confession. I haven’t been posting as much because I felt that whatever I’ve written, is NEVER ENOUGH. Yep, I’ve fallen into the trap of trying to please everybody and feeling scared that I’m not good enough to please everybody.

This is a struggle that a lot of people share. Instead of trying to write about what YOU experienced, you start thinking of other groups of people that might read the post. Oh, I have to give these examples for people with children! Oh, I have to make sure that teenagers feel included! Wait, must make my examples applicable for both genders! What if the readers don’t like this genre/style/cuisine?

OVERWHELMING! In the end, you’re not gonna finish writing because you can’t cover everyone and you’re in despair.

Don’t worry about trying to be relevant to all kinds of people. Focus on one person: YOU. Your readers will find their own meanings in your words.

I’ve realized that writing becomes helpful and therapeutic only if you look and listen inwards. Once you focus too much on other people, your inner voice becomes distorted and your writing won’t feel like you anymore.

 

3) Speed through it, no time to second-guess.

This is one of my favourite methods to use when I’m stuck like a fat cat. Doesn’t matter if it’s an Instagram post, a blog post or even a work email, I find that speeding through it is the best cure to finish writing a draft.

Why speed through? Because you’re racing against that self-doubt. Before it sets in and makes you question every single line, finish the writing. Get the words out of your head and into the page and leave the worrying to later.

Once you’re done, 1) you’re actually DONE and 2) you’ll discover that your first draft is actually more than enough, more than WORTHY to be published.

The result is that you build confidence in your own writing. You discover that you can, in fact, crank out words like a factory.

Oh, did I mention my favourite free tool to help me speed through? It’s called The Most Dangerous Writing App. I swear by it.

 

4) Tell people about the draft, and promise publicly that you’ll publish.

Whenever I need that one final push to edit a draft and publish, I like to make promises to my followers.

”I’ll send you the link to my blog post on xxx tomorrow!”

Not saying I always keep my promises! But 60% of the time, I follow through in publishing the draft because I’ve said something to my followers. The way I see it, 60% is better than 0%.

Why does this work? It’s easier to let yourself down than to let other people down. If it’s just you and your draft, you can just say “tomorrow” 200x times and nothing will change.

But if it’s you + draft + other people, you can’t run anymore. You have to stick to your word or else bruise your own pride. This is called public accountability.

Full disclosure: I tried doing this for my weight loss goal. Didn’t work. I think weight loss is too multifaceted to rely on this method alone.

For something that’s not multi-faceted like a blog post draft though, this works fine.

Sometimes you feel like it’s impossible to finish and you have no idea WHY. I get it. There’s an invisible roadblock in front of us, like a thin layer of clear plasma in sci-fi movies. You just need a good last push.

 

Wanna know something amusing? This post, the one you’re reading right now, is a draft from November 2017. It’s been well over a year but the perspective I have now is: Good ideas don’t expire.

If you have a few, now’s the time to take them out for a polish and publish them. If there’s hope for me, there’s hope for you! :)

Do you usually go back to old drafts or start new ones? Leave a comment!

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How To Use The FREE Brand Photo Shoot Planner For Freelancers

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Phew, long title! Okay, hi. I’ve got something awesome to share with you and it’s called the Brand Photo Shoot Planner for Freelancers.

As you can probably tell from the name, it’s a planner that you can use to plan out your brand photo shoots. What kind of shots to take? What props to use? All those go into the planner.

Background time! I was hired by a friend to plan out the social media content of her family’s brand. Of course, this involves a lot of photos (it’s a restaurant) and one day we thought it would be great to take branded photos.

She had hired photographers before, but this time we were going to do it on our own.

Since we both didn’t have experience conducting or even taking part in any branded photo shoots, I wanted to make sure that we weren’t going to waste time taking unusable photos.

And…. We definitely didn’t want to waste money! For each dish that we were going to ‘shoot’, the chef had to make it from scratch. And afterwards, we can’t exactly serve a paying customer that dish, can we?

(But I got to eat some of the dishes. So yay for me.)

So since time is money and money is money, we were extra cautious in planning so that we wouldn’t have to shoot the same dish twice.

 

What are branded photos and why do I need them?

What are branded photos?

Branded photos are photos that are intended to convey branding. For example, if it’s a luxury brand, the photos have the “luxury vibe” or identity that the brand wants to promote to its customers.

The photos are NOT random — they’re well-planned and designed to achieve the objective that the brand wants.

In other words, branded photos are a part of branding, just like the logo and packaging.

Why do I need branded photos as a freelancer?

Eventhough you’re a freelancer, you have a brand. It’s you. You’re the professional [insert title here].

By having branded photos that you can use to promote your services, you’re sending the right message to your potential clients.

Think about it: Someone recommends your services to their friend (aka your potential client). The potential client decides to check out your Instagram account to scope you out.

My question is: What will your potential client see when they look at your account? Are they getting the right “picture” of your capabilities as a professional freelancer?

Before you ask, I think that it’s good to share personal stuff now and again on your official freelancer account. It makes people recognize that you’re a relatable human being.

But even personal stuff / pictures have to have the right vibe…

 

What happens when you don’t have a Brand Photo Shoot Planner?

Easy peasy. You waste time and money.

Imagine two situations where time and money is wasted:

SITUATION 1:

You hire a photographer to take your branded photos. You meet up at a nice cafe with a private room that you booked (can’t have the cafe customers photobombing your moment). You’re all dressed up and looking nice. The photographer arrives. You spend the next 1-2 hours looking at the camera, not looking at the camera, looking out the window, fake-laughing, and generally being awkward. When you get the photos — plenty of them, sure — they’re all photos of you just sitting around!

Guess how many of those photos you can use on social media? Less than 3! You can’t post 126 photos of yourself in a row. Totally not usable.

Unless your photographer is also a stylist / creative director / someone with experience in giving direction for the shots, your photo shoot won’t be productive.

SITUATION 2:

You woke up early on Saturday morning, feeling well-rested. You’re thinking that it’d be great to take advantage of the natural light and take some good Instagram photos. You start to arrange a few things, a mug of coffee here, a few rose petals scattered there, and start shooting away! You start adding props in until in the end you’re not quite sure what it is you’re trying to shoot. After a few more minutes of fidgeting with the props (the coffee is getting cold), you call it a day.

If you have limited time (weekend time is a national commodity) why would you sweat for hours trying to make pictures look good when you’ll only get a few good ones?

I’ve been through Situation 2 more times than I could ever count. I’ll start my Saturday/Sunday with good intentions. Get some great photos for my business! And end up feeling discouraged because I’ve only gotten a few that I could REALLY use and write captions for on social media. 1 hour for 2-3 photos is not time well spent, in my opinion.

The only way to maximize the time and money that you will spend on taking branded photos is to PLAN AHEAD.

“If you fail to plan, you plan to fail.” I know it’s corny, don’t judge me.

But so many things go into making great photos.

  • Great lighting.

  • Great subject matter.

  • Great props.

  • Great angles.

You need a plan to put together all these! If not, you’d have wasted time and money and you won’t be any closer to attracting the clients that you want.

So that’s where the Brand Photo Shoot Planner for Freelancers comes in.

Plan your photo shoot and look RIGHT for the job.

Stop wasting time and money and start impressing potential clients with the right kind of photos!


Get the free Brand Photo Shoot Planner for Freelancers in your inbox.

    I won't spam you. Pinky promise.

    How to use the Brand Photo Shoot Planner for Freelancers

    I’m gonna walk you through on how to use the Planner for your own photo shoot. You can get the file to use by entering your email address in the form above.

    1. OVERVIEW OF THE BRAND PHOTO SHOOT PLANNER
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    Firstly, here’s an overview of the Brand Photo Shoot Planner. As you can see, I’m using a table in a .docx file because it’s the easiest way to edit the planner and have everything visible at a glance.

    2. Shot #
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    The Shot # is how you organize the different shots you have using alphabets. It doesn’t represent each ‘click’ of the camera if that makes sense.

    It highly depends on the content and subject matter of the shot. Basically, if the shot is different from the previous shot and the change of shot requires some effort, then it needs to be its own Shot B, C and so on.

    In other words, change the scene = change the alphabet.

    Example:

    Shot A - A photo of you wearing a red shirt and sitting down.

    Shot B - A photo of you wearing a blue shirt and standing in front of a door.

    To change from Shot A to Shot B, you’ll need to change your shirt, right? It’s a change of scene and there’s effort involved.

    So it’s helpful to categorize them under different alphabets so that your photo shoots are done in the most efficient order. You don’t want to keep changing between the red shirt and blue shirt when you can do each separately.

    2. Shot Description
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    The Shot Description is where you describe the shot that you want. Like my example, it doesn’t have to be super specific.

    It’s also where I insert other people’s photos that have inspired me (hence, ‘Inspo’) or want to replicate in some way. It’s easier than having to check my phone or search through the Gallery everytime I want to take the shot.

    3. Framing/Styling
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    The Styling/Framing is the description of the shots under the same alphabet that you HAVE to have.

    Maybe you want a close-up of the items in your flatlay to highlight each one. Or maybe you want a bird’s eye view of all items in your flatlay. Or both.

    OR…. Maybe you want your flatlay to have an empty space in the middle so that you can edit in text later.

    For all those shots you want, write then down! The more shots you plan ahead and write down, the more efficient and productive your photo shoot will be.

    Also, nothing sucks worse then when you’ve already changed the scene and realizing that you forgot to take a particular shot that you reeeeally, reeeeeeally need.

    Note: TOP-VIEW refers to the standard flatlay style where you take the photos directly on top of the items. SIDE-VIEW refers to when you take photos from any other side angle.

    4. Props
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    The Props portion is really about what you want to feature in your photos.

    By planning ahead on the props, you’ll be able to….

    1. Choose items that convey the vibe or identity you want to present.

    2. Choose items that are relevant to the subject matter of your social media post.

    One of my favourite tips for choosing props is to choose items that are in your brand colours to really tie your “aesthetic” together on your social media feed.

    For example, if your brand colour is pink, you might want to show off your pink notebook in your flatlays. (I went into more detail about choosing props based on your brand colours in this post)

    Once you’ve figured out what props you want to use, you can collect them and put them together in a container BEFORE your photo shoot starts. No more running around like a chicken trying to find stuff.

    5. Notes
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    The Notes are basically notes of the shots you want to take. Any extra info that you want to include goes here.

    In my example above, I’ve listed down the different eyeshadow palettes that I will feature in my flatlay. The idea is I’d prepare the flatlay and switch between the palettes when taking the shots.

    If you want to be super duper detailed and organized, you can list them in the Framing/Styling portion so that you can make sure to tick each one as done (in every frame possible).

    But unless you’re doing a product photo shoot where you HAVE to get photos of every product from EVERY angle, organizing the shots like my example would be more than enough!

     

    Tips for taking branded photos as a freelancer

    Hold ye horses! Here’s a few tips that have worked really well for me:

    1. Use Pinterest and Instagram to collect reference photos. If you’re scratching your head thinking about what shots to include, check out photos on Pinterest and Instagram for inspiration! It’s good for starting off your first few shots. After that, let your creativity take over.

    2. Save your reference photos in your laptop / phone / tablet for easy reach. During the actual photo shoot, you’d want to look at the reference photos constantly in order to replicate them. It’s easier to do that when all those photos are saved and ready.

    3. Think about where you want to use your branded photos. As a freelancer, you’ll be promoting your services to potential clients, and your branded photos are supposed to help you do that.

    4. Have a theme for each photo shoot session. It’s unlikely that you can cram all the photos you want in a single photo shoot session, so it’s better to focus on only a few shots under the same theme and get them right.

    Plan your photo shoot and look RIGHT for the job.

    Stop wasting time and money and start impressing potential clients with the right kind of photos!


    Get the free Brand Photo Shoot Planner for Freelancers in your inbox.

      I won't spam you. Pinky promise.

      The best thing about having great photos is that they become an asset to your brand or business. Not only can your potential clients become familiarised with you and your style, you’ll also be able to create the brand you want by leaving the right impressions.

      What kind of photos do you think is best to promote your services? Comment below!

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      Dear Blog No. 1

      Dear Blog,

      I haven’t been posting or sending out newsletters in a while and it feels bad. Because when I do WANT to post or send something out, I feel ashamed and then I give up.

      It’s like that time I went to an all-females gym before I was married. I went almost every day, then I started not going. Because of some reason or another (I can’t remember).

      The gym owner even started messaging me on Facebook asking, “Aina bila nak datang gym lagi? 😊” That coming from her, a warm and friendly lady, wasn’t offensive at all.

      But still, it felt impossible for me to SHOW UP and start going to the gym again.

      Maybe I’m not confident anymore. Maybe I feel like all my progress is lost. Maybe I’m aiming too high with my starting-again plan. Maybe I don’t need to go to the gym yet for things to start moving?

      Well, back to writing. It’s not like I haven’t been writing at all. But I know I need to publish these writings for people to read. (That’s the part I’m struggling with) I guess this Dear Blog post is my way of slowly gaining the momentum back again.

      What I have been doing instead:

      • Playing around with Excel and organizing data for my dayjob. Very surprisingly, I find myself getting obsessed with Excel and organizing data feels almost like a guilty pleasure. I’m even reading up on Excel tips on a daily basis. (For me, that’s weird)

      • Eating meat with my husband. My husband (let’s call him ‘S’) is a meat-enthusiast. We’ve been partying it up at Beard Brothers’ BBQ and Wagyu Kokoro recently.

      • NOT being on social media for almost 3 weeks. It first started off as a temporary thing. Delete the apps during the weekdays and reinstall them Friday night. But after a few tries, it felt more natural to just NOT install them back again. It’s been a nice break!

      Well, till the next time then, dear blog. I’ll be back.

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      The 3 Types of Content You Should Be Creating For Your Brand

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      Picture this situation: You have a product or service that you want to promote. And you know that being active on social media like Instagram and Facebook is GREAT because you want to reach potential customers.

      But when it comes to creating the content that you want to post -- it feels like you’re posting the SAME THINGS over and over again.

      It feels like you’re just using synonyms at this point. “Amazing”, “excellent”, “high quality”. What to do at this point?

      The normal things that people post on their brand’s social media, website or blog are usually things that actually revolve around their product or service. Makes sense right? When you have a product or service, you need to be talking about it to promote it and make money. If you don't talk about it, people won't know and won’t buy.

      But, does that mean that you have to talk about your own product/service ALL the time? The answer is no.

      A brand that only talks about its products or services is like a person who only talks about themselves. That kind of person doesn’t care about others, so it’s only logical that others don’t really care about them too.

      If that’s how your brand has been operating, it’s time to look at what you post on social media and create content a DIFFERENT WAY.

      Let me walk you through the THREE types of content you can create for your brand.

       

      1) Promotional content

      Promotional Content is content that is 100% about your product or service.

      Examples:

      • SALE! 50% off for all tops

      • The CNY 2019 line of skirts

      • Buy 1 free 1 for website purchases only

      These are called Promotional Content because you'll be promoting your product/service and inviting people to BUY. There's no secrecy or hidden motives here. It's all transparent.

      Note: Posting Promotional Content isn’t a bad thing. But that’s not all you can post...

      2) Informative content

      Informative Content is content that won't mention your product/service AT ALL. 0%. Nada. Zip.

      You may be thinking: Nowwwww why would I do that? Doesn't make sense at all to talk about other things. I thought I have to be *focusing* on my brand?

      You thought right.

      In Informative Content, you're not going to talk about your product or service, but you'll be focusing on your BRAND.

      What does your brand mean to you, in 3 words? (Humour me for a bit)

      For me, the Narrativity brand is about passion, fun and learning. Regardless of what I sell, this is what *my* brand means to me.

      Products come and go, but brands are forever. Think about it. This year's line of products won't be the same as next year's -- but your brand will hopefully last for years and years to come.

      That's why Informative Content will focus on what makes your brand special for your customers. So instead of promoting your product/service in this content, you’re going to be promoting your brand.

      What happens is that your customers don't only USE your product, they LIVE with your brand. They don't only buy one product and forget your brand, but they'll be returning for repeat purchases and become a lifelong fan. They’ll be telling their kids about your brand!

      So how do you create Informative Content? You need to go one step further than the average brand, focus on what your potential customers care about in relation to your industry, and create content about THAT.

      For example, you sell blouses so you're in the fashion industry. What do your potential customers care about in relation to fashion?

      • They care about looking fashionable without draining their bank accounts before the next payday.

      • They care about buying quality clothes that will last them more than 6 months.

      • They care about maintaining their clothes and being able to wear them regularly.

      There’s so many aspects of fashion that they probably care about, which means you have plenty of material to create content with.

      Your Informative Content can be something like this:

      • How to determine if the clothes you’re buying are high quality (seams, buttons, etc)

      • The lazy person's guide to doing laundry

      When your potential customers see and read this kind of Informative Content (which they’re interested in, btw), they’ll see that there’s MORE to your brand than *just selling another product that other brands are also selling*.

      You’re differentiating your brand from other brands.

      And because you won’t promote anything in the Informative Content, they’ll see that you’re giving away the valuable information for FREE. People like free stuff, man.

       

      3) Hybrid content

      If the promotional post is 100% about your product/service, and the informative content is about your brand, the hybrid content will be a little more subtle…. It’s going to combine both.

      You'll basically start out with an Informative Content, and include your product/service as a PART of your Informative Content.

      For example, you want to write about your special sambal paste that you're selling.

      Your Hybrid Content: A blog post about the 5 Ways Busy People Save Time Cooking:

      1. Always wash dishes right after cooking your last meal.

      2. Go for simple recipes unless you have time for complicated ones.

      3. Buy pre-cleaned ingredients like pre-cleaned chicken or fish.

      4. Use ready-made pastes (like this sambal paste that you’re selling… hint hint)

      5. Chop up some ingredients in advance like onions and store them in the fridge.

      See how your product is mentioned naturally in the blog post? By doing this, you're giving valuable information to your potential customers AND making them see that your product will fit right into their lives.

      Side note: these are all tips I’ve implemented in my own kitchen! Haha.

      When you want to create Hybrid Content, keep in mind that your product/service is only a part of that content. It’s fine if it’s just a small part. That way, you’re not limiting yourself to the kind of Hybrid Content you can create AND still mention your product/service.

       

      How will all this info translate into, you know, actually creating those content?

      I have a 2-Week Content Calendar that you can follow for 2-weeks worth of posts for your brand’s social media!

      What do you usually like to post on your brand’s social media?

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      4 Common Design Mistakes You're Making (and how to fix them in < 1 minute!)

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      You have….

      • A new blog post that you’ve spent hours on, and you want to promote it.

      • A sale that you have going on for your products that you want to spread the word about.

      • Just a quote post that you want to share on social media to get your brand some visibility.

      And you’re designing the graphic yourself.

      You know you've got good taste, but when you compare your design to the ones you see on the Internet or famous brands on the market, yours doesn't look as cool or sophisticated.

      Good design is important. It attracts people to your offering (a product, service, blog), and it tells your potential customers what kind of a brand you have.

      On the same note, BAD design affects your brand negatively. It doesn’t matter if your actual product is high quality — if your design is not on par, you risk turning away potential customers.

      People take one look at the bad design and instantly decide in their minds that this brand is NOT for them. “Nope, that’s not my style.”

      Fortunately, you can achieve good design simply by TWEAKING what you already have in front of you.

      What I’m sharing in this post are the commonly diagnosed design mistakes that people make and how to fix them easily and quickly. Each mistake will take less than 1 minute to fix (not including snack breaks). 

       

      Common Mistake #1: Not enough contrasting colours.

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      I LOVE monochromes. Monochromes are different shades of the same colour.

      For monochrome design, you pick one colour (like the teal green above) and use its darker and lighter shades as the supporting colours.

      But while monochromes are pleasing to the eye, they don't POP. They're essentially the same colour and since there are no other colours, your eyes have nowhere to jump to. The design doesn't grab you by the eyeballs.

      And because the design is NOT attention-grabbing, it's so easy for your readers to skip it altogether or not process the text or information accordingly. This is bad. Very bad.

      Let's fix this!

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      • Start with your monochrome colour palette that you want to use for your design. In this case, I'm going with the teal green.

      • Based on the content of your design, which is the message that you’re trying to convey, choose the MAIN POINT that you want to highlight to the people reading. This MAIN POINT is the part of the design that has to ‘pop’.

      • For the MAIN POINT, you use a CONTRASTING COLOUR. Everything else is monochrome, but the MAIN POINT has to be in a CONTRASTING COLOUR in order for it to pop.

      • A contrasting colour is basically the opposite of the colour you’re using, based on the colour wheel. Here’s a few contrasting colour pairings for you to use:

        • Red - Green

        • Yellow - Purple

        • Blue - Orange

      • By the way, it doesn’t mean that you need to use those really bright, kindergarten-style primary colours in order to make your design pop. You can use SHADES of the colours. For example, I’m obsessed with dark green - light pink pairings! (Pink is a shade of red)

      • For the design above, I used a coral orange shade as the contrasting colour to highlight ‘Summer Fashion’.

       

      Common Mistake #2: Too many contrasting colours!

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      It's also possible to overdo the colours. While it's important that your design 'pops', too many things 'popping' can lead to sensory overload for your potential customers.

      Other than the sensory overload, too many contrasting colours in one design ruins the brand look. Your potential customers can’t get a sense of your brand personality because everything is mixed together like a bowl of nasi goreng. (No offense to nasi goreng)

      Let's fix this! 

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      • If there are multiple points you want to convey using the design, there’s no need to use contrasting colours on all of them. You’ll need to choose the MAIN POINTS (yes, again) and only keep the contrasting colours for that. Stick to monochrome colours for the rest.

      • The TITLE and SUBTITLE are usually the main points for any design. In the design above, ‘Raya Sale’ is the title, and ‘Up to 50% off’ is the subtitle. The dark pink for the subtitle ties in nicely with the pink border-shapes at the side.

      • It’s OK for other points to be less contrasting. The main goal is to catch the customer’s eye and they’ll read the rest.

      • When in doubt, WHITE is a great option. White usually contrasts with many colours (except for pastels) and are neutral, so they’re a safe bet.

       

      Common Mistake #3: Too much space between each line of text.

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      The space between each line in a paragraph is called the "leading" or simply "line spacing".

      Back when we're doing assignments and needed to achieve the minimum page requirement, increasing the line spacing is our go-to trick. Eh? (Don't tell me you didn’t do this. I won’t believe you)

      But when there's too much space between them, each line isn't read together. So instead of reading it as "10 Travel Tips for Newly-Weds That No One Tell You", what the reader is saying in their head is "10 Travel Tips. For Newly-Weds. That No One Tells You."

      The sentence doesn't flow smoothly and it reads as if there are three different titles in there. The design also doesn’t look as neat or put-together.

      Let's fix this!

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      • If the content of your design is made up of one sentence, the lines of text have to be grouped together.

      • Simply reduce the line spacing gradually until there's a healthy amount of space between each line, i.e. words in the top and bottom line aren't touching each other. While you don’t want the lines to be too far apart, you don’t want them to overlap either. Give ‘em some healthy breathing space like you would in any healthy relationship.

       

      Common Mistake #4: Using too many fonts in one design.

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      I get it, there’s so many beautiful fonts out there. I wish I could use ‘em all too.

      But your design is the LAST place where you should use all those fonts on. (Suddenly I’m reminded about how excited 11 year-old me was to test all those fonts on Microsoft Word)

      Too many fonts in one design makes it look messy and childish. Imagine those fonts like different types of VOICES. Too many voices saying the same thing will be too distracting for the customer.

      LET’S FIX IT!

      design-mistakes-branding-malaysia-narrativity-8.png
      • Like the contrasting colours in Common Mistake #1, pick two fonts that contrast each other. One font is considered your ‘base font’ and the other is the ‘contrast font’. More than two fonts will be too many.

      • There are 3 basic types of fonts that you can choose from:

        • Sans serif (like ‘My Best’ and ‘Tips & Tricks’ in the design above)

        • Serif (like your good old friend Times New Roman)

        • Script (like the ‘Photography’ in the design above)

      • So if your base font is sans serif, your contrast font can be either serif or script. (Or any other pairing you like)

      • Use the contrast font for the MAIN POINT in your design. The MAIN POINT doesn’t always have to be a phrase or a sentence. Sometimes you may just want to highlight a single word, like “Photography” in the design above.

      • If you feel like two fonts aren’t enough, explore different weights of the fonts. There are sometimes semi-bold, bold and black options of the fonts you’re using, which you can use as contrast. But because it’s still technically the same font, it won’t look messy.

       

      Infusing good design into your brand.

      The main thing that people seem to overlook about good design is CONSISTENCY.

      It’s not always about pushing the boundaries or being creative. If you’re designing for fun or one-off projects, yes, go crazy!

      But creating good design for your brand means making consistent choices in terms of colour, fonts and other aspects. This makes your brand MEMORABLE and RECOGNIZABLE.

      Can you spot the consistent choices I make for my brand?

      Can you spot the consistent choices I make for my brand?

      I have a few more blog posts on design and branding that you can continue reading:

      Tell me, what’s your biggest design pet peeve?

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