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If you're on Instagram, you might have run into dUCk scarves. Fast becoming a luxury brand for scarves in Malaysia, it has a loyal and engaged audience who never fail to respond to its posts on Instagram and partake in brand activities like arranging beautiful flat lays of their dUCk scarves. 

Who doesn't dream about this kind of brand loyalty? That's why I decided to write about four lessons you can learn from dUCk scarves that you can apply to your own brand. Even if you're not in the fashion industry, these lessons will guide you in making important brand decisions and replicate the same success.

By the way, don't you wish you can apply these lessons to build your own successful brand (personal or business)? Get more in-depth strategies in the 10 Days of Branding Strategies from dUCk scarves mini email course. Join for free!

(Click here for a full list of the strategies inside the mini email course!)

10 Branding Strategies from dUCk scarves

Imagine your customers being so crazy about your brand, that they'd take a day off from work just to buy your products.

Sign up for the mini email course now!

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1. Find a voice to tell your brand story.

The voice isn't literally sounds you make from your vocal chords. It's how you present your brand identity through words. Just like how a public speaker has a certain manner of speaking, writing for your business must be coupled with style and personality.

Think about it. For the most part of social media, you have to have something to write about. Sure, a picture is worth a thousand words, but you want all of your followers to consistently get the same message. It's much easier to have a narrative.

For dUCk scarves, "D" serves as the brand's voice. She is a 20-something woman who loves her cat, juggles work and personal life, and enjoys spending time with her bestfriends. She tells the brand story, not dUCk's employees. Real or not, she's undoubtedly a cool character that dUCk fans can relate to.

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2. It's not just the logo. 

I find that people focus an inordinate amount of time and energy on logos when they're setting up their business. A logo is undoubtedly important, but it is hardly an experience for your customers. You can't put your logo on every single thing anyway.

A brand experience is made up of various consistent and complementary elements, like the colours you use and your packaging. Used together, they enhance your brand personality. If your brand is supposed to be premium, everything else must reflect that too!

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The dUCk scarves logo is sleek and modern. But is it the only thing that people remember? All together now: NOPE! From the sturdy and collectible box to the silver duck charm on each scarf, every detail screams premium.

 

3. The price point is part of branding.

Pricing is a huge factor in cultivating customer expectations. The idea that expensive equals to high quality is deeply ingrained in most people. Even if you yourself don't think that a product is of good quality just because it's expensive, you'd think twice about buying something that's too cheap to be true!

You can get a scarf for RM 20, yet dUCk scarves are selling for at least RM 120 apiece. AT LEAST. And still customers wait patiently minutes before release dates in front of their laptops to get their hands on one. 

Because most scarves are in the RM 20 - RM 60 price range, dUCk scarves has positioned itself uniquely in the upper tiers of the "affordable luxury" range. Its customers are mainly career women who buy the scarves as an investment for their wardrobe and as a reward for themselves. But it's not too affordable that they can buy all the colours in one go.

 

4. A brand needs a human touch.

It's human nature to prefer connecting with people than with... well, not people. A brand in its core is not a person. It can have a personality, but it's still not human. That's why luxury brands seek out celebrities and models to be the "face" of their brand. 

An example is Eva Mendes, the new face of Estee Lauder's New Dimension collection. She's a 41-year old actress who is down-to-earth and doesn't intimidate with her beauty. Her personality represents the values that Estee Lauder stand for and helps attract customers who admire these values. It's not the star factor alone.

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Eventhough there's D, the face of dUCk scarves is very much founder Vivy Yusof. She's ultra-fashionable, charms people with her funny hashtags and juggles motherhood and career in a refreshingly honest way. A lot of women want to be like her, fashion-wise and career-wise, so her personality plays a big role in attracting these women as customers. 

 

Want more of these lessons? I've extracted 10 strategies with clear steps that you can take to build a brand that stands as tall as dUCk scarves. Join the 10 Days of Branding Strategies from dUCk scarves MINI EMAIL COURSE for free!

Enter your email below to get the first strategy immediately in your inbox! Or if you want to know more about what you're going to get, click here for a full list of the strategies.

10 Branding Strategies from dUCk scarves

Imagine your customers being so crazy about your brand, that they'd take a day off from work just to buy your products.

Sign up for the mini email course now!

No spams. Pinky promise. Powered by ConvertKit

Which lesson resonates the most with you?

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