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What do you feel a social media influencer (AKA a person who has a large following on social media) collaborate with brands you love? For me, I feel like I would use all three wishes the Genie can give me to collaborate with those brands too. 

When we collaborate with awesome brands:

  • We're able to access their market (or fans). People who follow the brands will know who you are.
  • We instantly look more legitimate and professional. It's like you're being approved by the brands.
  • We can develop a lot of content with the help of the brands. They'll usually sponsor you with things to feature in your social media. This in turn helps you attract more followers.

But hey, people aren't just magically discovered. They put in some kind of work that makes the sponsor notice them and consider them a good candidate for collaboration. 

In this article, I'm going to show you how and why blogging is the best way to increase your influence among followers and make the brands you love see you a good candidate.

 

1. Blogging shows how much influence and publicity you can bring to the brand.

The marketing people behind brands always monitor their brand's website traffic sources. This means that they know where the people who visit their website came from. If you link to the brand's website on your blog, you've essentially become one of their traffic sources. (FYI: also known as 'referral') Every brand loves referrals.

The more people read your blog and the more they click the links, the more visitors the brand gets on its website. The brand will be able to see how many people visit its website BECAUSE OF YOU. Social media has the same function -- like tags and mentions -- but as of now it's not possible for them to monitor how many clicked on their profile and from what source. Blogging remains the most accurate method of determining who brings the most traffic to a brand's website.

 

2. Blogging shows the brand if you're the kind of candidate that they're looking for.

Brands are businesses, so they just don't sponsor people out of the blue. There's usually a common industry, target market, topics and/or goals  that make the collaboration beneficial for them, too. For example, if your blog is popular among  women in their 20s, brands who want to reach those people will consider you as a prime candidate for their marketing campaign.

Through blogging, brands can thoroughly assess your suitability as their partner. From what you blog about to what your personality is like, they can find out if you'll be a good fit with their branding and vice versa. The bigger the overlap, the more 'natural' the brand will look in your blog. This is what they want. If you make this very visible and apparent through blogging, brands will have no qualms in putting you in their candidate list.  

 

New to blogging? Get the list of 13 more (free) tools that I regularly use!

This list covers blog writing, blog organization & planning, blog branding and blog post promotion.

All are tools I highly, highly recommend. They make the process of blogging so much more organized and manageable. If you want the list + links, enter your email address and I'll send it over to you!

No spams. Pinky promise.
 

3. Blogging makes you look 100% more serious and professional about your work.

Professionalism and the ability to deliver are the two things that all brands want from the people they partner with. They want to know that the goods or services that they will give you will benefit their brand too. They're looking for a win-win situation. When you blog, brands can see the time and money you invested and know that you're not just gonna grab the goods and disappear. 

In fact, you can even prepare a brand media kit and approach brands yourself. A brand media kit is a resume for your blog, which can include the number of blog posts you've written, how many people visit your blog in a week and their details (these two can be determined using Google Analytics, by the way). The brands will definitely notice you this way, and you will look so much more convincing and logical as a candidate for collaboration.

 

4. Blogging helps you promote the brand more thoroughly.

You can do a lot with a blog. You can embed a video, include multiple images and present the information in a structured manner -- all in a single blog post. This is great for posts on how to use the brand's product or how the product is good for the user (the kind of posts that brands like!). 

You can post about the brand on social media platforms like Instagram, but there's a lot of limitations that can prevent you from giving a thorough explanation. You could end up with a lot of "individual posts", instead of just ONE comprehensive blog post. Brands love the latter because they can point their customers and fans to a single place for all the information.

 

5. Blogging makes you a great long-term investment.

One of the biggest advantages of blogging is that each blog post has its own proper link. This means that you can use this link over and over again in more recent blog posts. The blog post wouldn't get buried no matter how long ago you wrote it. In contrast, the probability that people would read what you say about the brand on social media would decrease dramatically over time, as that particular post will get buried by many others.

 Because the link and blog post are always accessible, you can continuously bring your readers to the brand's website. That blog post becomes a continuous source of traffic to the brand. They LOVE this. They see that working with you brings them long-term benefits, so it makes sense that they would invest in you for a long time, too.

 

I'm not saying that you should give up social media in favour of blogging. In fact, the best strategy to use is to combine social media + blogging together to really show brands what you have to offer. Because blogging requires more work, time and money, it instantly puts you in a different category than other influencers who only use social media. And it will make them notice you as a wonderful candidate for them to partner and collaborate with.

P.S. Are you new to blogging? Enter your email in the box below and I'll send you a list of free blogging tools I use for my blog!

Get the list of 13 more (free) tools that I regularly use for blogging

This list covers blog writing, blog organization & planning, blog branding and blog post promotion.

All are tools I highly, highly recommend. They make the process of blogging so much more organized and manageable. If you want the list + links, enter your email address and I'll send it over to you!

No spams. Pinky promise.

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