I'm back this week with another aspect of rebranding -- visual rebranding. I'm jumping straight to this because this is THE process that people think about when they hear 'rebranding'.
Visual rebranding is about changing how people's eyeballs SEE your brand and changing what they THINK about your brand.
The usual goals of visual rebranding are...
- to make sure your brand is the same on the outside and on the inside. (E.g. My brand is fun, but it doesn't look fun.)
- to make your brand more attractive to the people you're targeting. (E.g. I'm targeting tweens, so the colours must be colours tweens like. Like purple and pink.)
For me, when I rebranded early last year, it was No. 1. I wanted to make Narrativity more fun but also more modern.
Here's a snapshot of what Narrativity looked like BEFORE rebranding.
My basic brand elements were OK, but they didn't quite reflect what I had in mind.
So instead of doing an overhaul (major rebrand), what I did was I TWEAKED (minor rebrand) my brand elements.
This is the current Narrativity AFTER rebranding:
The differences are subtle, but I managed to get the *vibe* that I was looking for.
You don't need to start from scratch when you want to rebrand. In fact, I advise you NOT to start from scratch. There's always a few things from the existing brand that you can use for your rebranded brand.
Not only does it save time, there's also no risk of turning OFF your current audience / customers. They'll see that it's still you, but just an updated version.
So I have one special but simple tweak that you can do for your own brand without having to know graphic design. You can apply it to your blog or social media or even your product packaging.
Before you start, you need to know what you want to achieve with the rebranding. Think along the lines of this sentence:
"I want my brand to be more......."
More what? More feminine? More gender neutral? More fun? More serious? More adult? More childlike?
And when you know what kind of more you want, you'll know which aspect you should change from your existing brand.
OK, on to my #1 tip that I recommend to EVERYONE.
My #1 Rebrand Tip: Change up the colour combo in your colour palette.
If you ask me, colours are the BEST part about branding. I love my neutrals as much as any other person, but there's nothing like some colours to really GRAB people's eyeballs. You know what I mean?
I've explained about colour combos in this blog post, but basically all brands use a COMBINATION of colours, rather than just one colour.
For example, Red & Yellow for McDonald's. White & Blue for Samsung.
So if you feel like your current colour combo is boring / lifeless, try introducing a NEW colour into your colour combo.
This new colour should help make your brand more [keyword].
For example, I want something more cool!
I want something more feminine!
I want something more vibrant!
There's so many different vibes you can achieve just by adding a new colour to your current colour combo. Explore more combos using this nifty colour palette generator.
Bonus Rebrand Tip: Rebrand for a limited scope.
Sometimes, you may want to do something a little out of the ordinary, but you don't want to make it permanent. It's like the concept of temporary tattoos.
You like how your brand looks right now, but you want it to look different for a bit.
It's always possible to rebrand for a limited scope while allowing your brand to remain unchanged. For example, your brand looks the same, but your product looks different.
Or, your blog looks the same, but your blog post looks different.
This is what make up brands do when they're releasing a new range of products with a particular theme or in collaboration with somebody.
The brand itself looks the same. Same logo, same colours on the website. But the product packaging will follow whatever theme they want for that new range of products.
This is what I do for my ongoing Whoa, Harsh! series. It's a series of blog posts that are supposed to kick butts. Imagine a really blunt friend giving you her harsh opinion without trying to soften it up.
For this particular blog post series, I kept everything else the same but changed the background colour to a darker colour. You know, for that 'darker' vibe.
So this definitely stands out compared to my usual bright colours for other normal blog posts.
Even if you're not a graphic designer, it is possible to change things up. In fact, I'd say you're the BEST person to start the visual rebranding process. You're the brand owner, so you'd know best what kind of change your brand needs.
Just keep thinking about this sentence: I want my brand to be more [keyword]. You'll do just fine. :)