In the last newsletter I promised that we'd look at how to package your skill so that people want to pay you to perform that skill FOR THEM. You do it as a service to them, and usually what you do is tailored to their needs and circumstances.
Although it's pretty obvious (and don't be annoyed at me for pointing it out), I still have to say it anyway:
"Not all skills can make you money."
One *special* thing I can do is recognizing the faces of Hollywood actors and actresses. Whenever I watch a movie, I'll go, "Didn't this person act in such and such movie?" And I'm almost always right. *blows nails*
But no one's gonna pay me to do this for them. And that's OK. Because you know what? I have other things I'm good at. And I'm sure you do too.
If you did the little exercise in last week's newsletter where you catalogue all the compliments you've received over the past years and try to look for common patterns, I'm sure that you can come up with SEVERAL things that you're good at, AKA skills.
Now it's time to assess those skills and see if any of them has the potential to make you money when you do it as a service to other people.
The assessment is pretty simple. You don't have to go all out with market research. Just run through these questions:
1. Is the skill something people usually ask your help with?
If people consistently ask for your help with a particular thing, that means there's a legitimate demand for your skill. And when there's a demand, that means that it's very likely that people will pay for it.
When do people usually need your help or expertise?
One thing you can do is figure out is the circumstances that those people were in. Did they ask for your help during or for an event? Are they busy parents? What kind of results do they ask for?
Look for common patterns. Those patterns will tell you what kind of clients you can target.
2. What problem can you solve with that skill?
This is my favourite exercise because it forces you to see from the eyes of the clients. What does the client need that you can provide?
Example: the skill of decluttering.
Let's say that you're good at decluttering. You're the reigning champion of Spring-Cleaning. Even your Mom follows your lead.
So if you were to consider decluttering as a service that you can offer to people, what problem will you actually be solving?
+ People accumulate stuff through buying. Stuff they don't need or they don't have space for. And because people can have a million things to do, they might not have control over their own home until it's too late. The clutter OVERWHELMS.
+ When their home is cluttered, they don't feel at peace. They know they have to get the clutter under control, but it's hard to throw stuff away. And so the decluttering never gets finished and they'll always have that nagging feeling.
+ If you help them declutter, you are helping them regain control over their own home and simultaneously, their life. Now their home is something that they can enjoy. And they have time to indulge in their passions and hobbies, instead of trying to deal with the overwhelming clutter.
They just need to pay you for this simple and painless solution.
Is it that simple to just do something and get paid for it?
If you DON'T look at it from the perspective of the problem, you'll think, Why would ANYONE pay me for this? People can just declutter by themselves. They can watch Youtube for tips, or whatever.
But what you can do as a person who's skilled in decluttering is provide REAL AND PAINLESS RESULTS. Just by paying you, people can come home to a clean and uncluttered space without having to stress themselves.
It can be the same with baking. People can get a beautiful and delicious cake from you, without having to search for the perfect recipe, clean up the mess from baking and decorate the cake when they don't know sh*t about piping.
So don't worry too much about the fact that the customers themselves can perform the skill or task. That's not the point.
The point is YOU can do the same, but BETTER, FASTER and with REAL RESULTS.
3. Do you actually enjoy performing the skill for other people?
It's possible to still be good at something but still hate the process.
I'm pretty good in graphic design. But I hated the process of designing.
It stressed me out, I couldn't stop complaining and all the money in the world will not make it worth the trouble. So I decided NOT to make my brand based on graphic design.
To this very day, I still have people wanting to pay me to design their logo / poster / wedding invitation for them. But I say No every time. I'd do it as a favour to friends and family, but I refuse to create a business out of it.
Why should I? I HATE the process. It's horrible to create a brand out of something you hate. Your brand should be based on something you enjoy.
Because ultimately, creating a brand is a CHOICE. It's not like a job, where you know you can't be picky and you need the money. A brand is something you willingly build. So it has to be something you, at the very least, like.
There you have it, the 3-question assessment to help you find out which skill you can make money with and which skill will help you create your own brand.
In Part 1 of the newsletter, I talked about the differences between a product and a skill and why it can be easier to start your own brand by offering a skill as a service. You don't need to release products to start your own brand. Because products usually require a huge upfront investment that may not be so feasible at this age.
In Part 2, I talked about the fact that you're good at SOMETHING, that you have a SKILL, even if it's something not standard. And I talked about how being self-centered can help you find the skill / something you're good at that you can offer as service to other people.
Building your own brand isn't easy. You'll probably have to 'test out' a few skills before you find one that you love and make money with. But that's OK and that's normal. What matters is you take that first step. :)
Want more newsletters on building your brand using a skill?
Every Friday, I'll send you an email with tips on turning the skill(s) you have now into a brand you love.