The worst thing you can do to yourself (and your brand) is to adopt what successful people are doing 100%.
Let me clarify that further: It's GOOD to learn from successful people. It's BAD to use strategies that are not meant for beginners.
It's normal to look up to people who are killin' it in your industry. We see them, we wanna be them. But here's the thing...
You're a beginner. Those successful people are not beginners. Experts play by different rules.
Because they started their journey earlier than you did, they are waaaay past the problems you're facing right now. Your struggles are not the same, so it follows that the solutions aren't the same too.
The best example I can give is overpersonalizing your social media content or posting too much self-centric content. Your content is all about you. There's nothing that people find interesting, relate to or learn about from your content.
Now, you may see successful people doing this. Let's use someone called 'A' as an example.
'A' has a large following on social media and runs a successful business. Her social media has a lot of self-centric content -- she posts about her cats, what she's eating for dinner, any random thing.
So you think to yourself, OK, I can do that too. She's doing it and she's successful, so it must be acceptable. I can post every single thing that runs through my mind. It'll work the same way. Right?
The slightly harsh truth is no.
Here's why it's OK for 'A' to do this, but it's NOT OK for you to do it:
- 'A' already grew a group of loyal followers who would enjoy these self-centric posts. These people have been following her since the beginning of her journey. They're familiar with and like her personality, so her personal life is relevant to them. Just like you would be interested in your friend's personal life.
- 'A' can attract new followers because she has already practiced how to be 'interestingly her'. What I mean is that because she's been famous longer, she's been able to practice being interesting. She's comfortable with her personality. It shines from everything she does. It doesn't feel fake or awkward.
Nobody on social media was interested in 'A' in the beginning. She didn't get wildly popular overnight. She had to invest time before she became well-known in the industry.
So if you do what she's doing now expecting the same (good) results, you will be disappointed.
What you should learn and copy from her is how she grew her audience. What made more and more people start to follow her? What started the growth and how can you replicate it?
Don't study what she's doing now. Study what she's doing then. If you can, try to strike a conversation and pick her brain. If that's not possible, time to put those stalking skills to good use. 😉
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