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5 Ways Blogging Can Increase Your Influence And Make Sponsors Notice You

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What do you feel a social media influencer (AKA a person who has a large following on social media) collaborate with brands you love? For me, I feel like I would use all three wishes the Genie can give me to collaborate with those brands too. 

When we collaborate with awesome brands:

  • We're able to access their market (or fans). People who follow the brands will know who you are.
  • We instantly look more legitimate and professional. It's like you're being approved by the brands.
  • We can develop a lot of content with the help of the brands. They'll usually sponsor you with things to feature in your social media. This in turn helps you attract more followers.

But hey, people aren't just magically discovered. They put in some kind of work that makes the sponsor notice them and consider them a good candidate for collaboration. 

In this article, I'm going to show you how and why blogging is the best way to increase your influence among followers and make the brands you love see you a good candidate.

 

1. Blogging shows how much influence and publicity you can bring to the brand.

The marketing people behind brands always monitor their brand's website traffic sources. This means that they know where the people who visit their website came from. If you link to the brand's website on your blog, you've essentially become one of their traffic sources. (FYI: also known as 'referral') Every brand loves referrals.

The more people read your blog and the more they click the links, the more visitors the brand gets on its website. The brand will be able to see how many people visit its website BECAUSE OF YOU. Social media has the same function -- like tags and mentions -- but as of now it's not possible for them to monitor how many clicked on their profile and from what source. Blogging remains the most accurate method of determining who brings the most traffic to a brand's website.

 

2. Blogging shows the brand if you're the kind of candidate that they're looking for.

Brands are businesses, so they just don't sponsor people out of the blue. There's usually a common industry, target market, topics and/or goals  that make the collaboration beneficial for them, too. For example, if your blog is popular among  women in their 20s, brands who want to reach those people will consider you as a prime candidate for their marketing campaign.

Through blogging, brands can thoroughly assess your suitability as their partner. From what you blog about to what your personality is like, they can find out if you'll be a good fit with their branding and vice versa. The bigger the overlap, the more 'natural' the brand will look in your blog. This is what they want. If you make this very visible and apparent through blogging, brands will have no qualms in putting you in their candidate list.  

 

New to blogging? Get the list of 13 more (free) tools that I regularly use!

This list covers blog writing, blog organization & planning, blog branding and blog post promotion.

All are tools I highly, highly recommend. They make the process of blogging so much more organized and manageable. If you want the list + links, enter your email address and I'll send it over to you!

No spams. Pinky promise.
 

3. Blogging makes you look 100% more serious and professional about your work.

Professionalism and the ability to deliver are the two things that all brands want from the people they partner with. They want to know that the goods or services that they will give you will benefit their brand too. They're looking for a win-win situation. When you blog, brands can see the time and money you invested and know that you're not just gonna grab the goods and disappear. 

In fact, you can even prepare a brand media kit and approach brands yourself. A brand media kit is a resume for your blog, which can include the number of blog posts you've written, how many people visit your blog in a week and their details (these two can be determined using Google Analytics, by the way). The brands will definitely notice you this way, and you will look so much more convincing and logical as a candidate for collaboration.

 

4. Blogging helps you promote the brand more thoroughly.

You can do a lot with a blog. You can embed a video, include multiple images and present the information in a structured manner -- all in a single blog post. This is great for posts on how to use the brand's product or how the product is good for the user (the kind of posts that brands like!). 

You can post about the brand on social media platforms like Instagram, but there's a lot of limitations that can prevent you from giving a thorough explanation. You could end up with a lot of "individual posts", instead of just ONE comprehensive blog post. Brands love the latter because they can point their customers and fans to a single place for all the information.

 

5. Blogging makes you a great long-term investment.

One of the biggest advantages of blogging is that each blog post has its own proper link. This means that you can use this link over and over again in more recent blog posts. The blog post wouldn't get buried no matter how long ago you wrote it. In contrast, the probability that people would read what you say about the brand on social media would decrease dramatically over time, as that particular post will get buried by many others.

 Because the link and blog post are always accessible, you can continuously bring your readers to the brand's website. That blog post becomes a continuous source of traffic to the brand. They LOVE this. They see that working with you brings them long-term benefits, so it makes sense that they would invest in you for a long time, too.

 

I'm not saying that you should give up social media in favour of blogging. In fact, the best strategy to use is to combine social media + blogging together to really show brands what you have to offer. Because blogging requires more work, time and money, it instantly puts you in a different category than other influencers who only use social media. And it will make them notice you as a wonderful candidate for them to partner and collaborate with.

P.S. Are you new to blogging? Enter your email in the box below and I'll send you a list of free blogging tools I use for my blog!

Get the list of 13 more (free) tools that I regularly use for blogging

This list covers blog writing, blog organization & planning, blog branding and blog post promotion.

All are tools I highly, highly recommend. They make the process of blogging so much more organized and manageable. If you want the list + links, enter your email address and I'll send it over to you!

No spams. Pinky promise.

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4 Reasons Why You Should Blog For Business

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Wouldn't it be nice to generate enough attention for your business all-year round? We're talking about a steady stream of marketing that can continuously keep people's attention, rather than the sporadic bursts that comes with seasonal promotions. 

Blogging is a great marketing tool for this very purpose. But before we go any further, let's bust a myth or two about blogging. 

 

Business blogging, not personal blogging

Business blogging is completely different from personal blogging. Let's do a side-by-side comparison.


How exactly does blogging work as a marketing tool?

Blogging falls under the category of content marketing. What this means is that you use content to market your business. The content you use depends on your industry, market and brand goals. For example, a photographer can use content relating to product photography, tips and tricks for the perfect photo, and camera reviews.

When you use content marketing, you're aiming to gain the trust of your customers. Trust is the single most important thing for your business if your brand is planning to be around 10 years from now. Customers who trust you will become repeat customers. They'll be the ones sustaining your business.

There are more than four reasons why you should blog to market your business, but I'm just going to highlight my favourite ones!

 

1. Blogging humanizes your business.

People like to buy from people, and people prefer buying from nice people. Have you ever preferred a store or business over another simply because the employees were warm and friendly? When your business or marketing is online-based, it's even more important to make personal connections with customers, especially since they don't know who's behind a business.

You can slowly introduce yourself and your employees through your blog posts. Once customers become familiar with your 'characters', they'll be more comfortable to purchase from you because they can put a name and face to your brand. Although it's not blogging per se, we love how LUSH connects its customers to its employees in their videos. Watch this video and read the comments!

 

2. Blogging is a relatively low-cost form of marketing.

Blogging is actually pretty easy to sustain, cost-wise. What you need is a free blogging platform (like Wordpress or Tumblr), a domain name if you want to make it look more professional (www.YourBusiness.com) and the tools you already use for your social media marketing (like your smartphone). Anything else is a bonus, but you can definitely do a great job with just these things.

As for the content that goes into your blog posts, you only need time and effort! There are tons of blog post ideas that don't cost a lot or even any money to write on. You don't need to travel halfway around the world to make your blog posts interesting. As long as they are relevant and useful, they'll be a hit with your customers.

 

3. Blogging drives traffic to your e-commerce site or website.

A blog is not an e-commerce site or website. It's a marketing tool instead of a standalone platform. It's your e-commerce site or website that showcases your products or services. So the thing you want to do is drive customers to your website or e-commerce site again and again.

After all, the more customers visit your website or e-commerce site, the more likely will they buy your products or services. So having a blog on the side and publishing blog posts daily or weekly is a great way to attract them even if you don't have new products or promotions going on.

 

4. Blogging is a stepping stone for more advanced marketing.

Everything starts with writing. The time and energy you invest in blogging will never go to waste, because there's this thing called repurposing your content. It means that you reuse the content you already produced as other forms of media. Instead of being single use, your content works double- and even triple-duty for you!

When you're about to record a video, do you just jump in front of the camera without preparing beforehand? At the very least, you'd have an outline of what you're going to say. You can use your blog posts as your outline. This way you don't feel too pressured to come up with original ideas for every single content you have to produce.

 

What if you're not a natural-born writer? Blogging can seem like a lot of work because you don't feel like you're good at it.

We hear you. A lot of people are concerned by their ability to sustain their blog because they don't think that they're good at writing. BUT, blogging about writing, not really. It's about sharing. If you overthink it, you're definitely going to have stage fright.

Focus on the sharing part. In time, you'll feel more and more comfortable with blogging.

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